Mac RSS Mojo : Leveraging Really Simple Syndication

Aug/30/26 Filed in: Marketing

Why Your Website Should Leverage RSS

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Few web Technologies give a Mac webmaster the power to distribute their web content automatically without manual intervention or scheduling. RSS - Really Simple Syndication may seem like old-school technology from a decade and then some ago, but it's undergoing a revival. RSS should be part of your current website optimization & marketing strategy.

There's a certain amount of algorithmic fatigue happening as the major social platforms continue to decide what you will and will not see. More and more savvy users are firing up one of the many Mac friendly Feed Reader apps for MacOS or iOS and choosing sources of news and information that they want to see, with none of the stuff they don't.

An XML Feed URL Makes You Discoverable


Both my Waterlily Bear and Mac Gizmo Guy sites have blogs with associated RSS Feed URL's in .XML format that send updates to any feed subscribers within minutes of a new blog post going live when I hit that 'Publish' button. But beyond my own sites - Many (but not all) of the Social platforms I'm on often have RSS feeds of my real-time on-platform activity. That may be a new article, a new podcast episode, a thoughtful comment, a link I've shared, or video upload.

Web 2.0 Social Feeds For MacGizmoGuy


The Social Feed URLs below point to an .XML feed - Not to a viewable HTML web page. Control-Click to copy the URL and paste it into any MacOS or iOS compatible feed reader app: I recommend NetNewsWire, Inoreader, or Feedly.



Supercharged Web Content Reach & Discoverability


The power of RSS to reach a new audience in new places shouldn't be underestimated! By submitting your RSS feed URL to a handful of key Directories and Feed Readers - both search engine and AI bots will encounter and surface your content in surprising ways across the web. The SEO power of having your content spread across the internet may show up in your website analytics, proof that RSS can be delivering real traffic and real eyeballs to your website.